#Affinity publisher tutorials youtube manual#

Remember to select Guaranteed as the Inventory type. The publisher pane appears on the right.įill out the form with your desired specifications.

Select a publisher to whom you would like to send an RFP. To show Programmatic Guaranteed eligible publishers, from the Filter Inventory pane on the right, select Commitment > Guaranteed. You can send RFPs from either the Marketplace or Negotiations menus. Once the RFP is sent, the publisher will receive an email notification and review it. You can use Display & Video 360 to initiate an RFP with your publisher. Many inventory providers, or publishers, only provide inventory to buyers after being contacted with an RFP. Programmatic Guaranteed request for proposal (RFP)Ī request for proposal (RFP) is a document sent from media planners like you to inventory providers that request media (inventory) to purchase for advertising purposes. The proposal is shared between you and the publisher and is sent back and forth until both parties agree. Proposals contain campaign details, including inventory and a proposed price. You can also send a request for proposal (RFP) to the publisher to begin the negotiation process. Negotiation begins when the publisher sends a proposal to you. Note that Marketplace must be activated for your account. Contact your account manager for more information. With a more automated approach to transacting, Programmatic Guaranteed helps you focus on the top priorities for your business. In addition, the use of audience targeting helps narrow who your ad is shown to.

#Affinity publisher tutorials youtube manual#

Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. Programmatic Guaranteed deals provide an automated buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. To enable partners for Programmatic Guaranteed deals, you can either accept the 4% fee and enable Marketplace from your partner account or contact your Display & Video 360 support representative.